about yan lim

Over the years working in advertising and PR industry, Yan Lim has had the honour to work with some of the brightest minds and boldest teams in Malaysia - helping young and established ventures with PR and publicity strategies right from the start.

Known as the Public Relations Evangelist among the entrepreneurial and start-ups ecosystem, Yan helps the start-up community scale their businesses by educating the market through workshops and trainings to better understand the need of PR in today’s age of business and leverage on PR to create awareness about their businesses without creating a big hole in their pockets.

Yan began her career at the age of 19-year-old in 2004 as a Customer Service Executive in Fuji Xerox to pay for her college’s fee. During the same time, she ventured into the world of entrepreneurship by opening a tuition centre – where she taught primary school kids English and Mathematics. With perseverance, determination and the support of the people around her, she managed to complete her study whilst working – fully funded by herself. An achievement that she is still proud of until today.

Moving into the Public Relations field, Yan helped Uptrend Network Sdn Bhd, a local Multi-level Marketing (MLM) company, establish its presence among Malaysians through PR & media relations. Yan went on to consolidate her team’s efforts with Uptrend Network and structured a global expansion for Uptrend in a few countries including Indonesia, China, Hong Kong, India, Bangladesh, Singapore, Thailand Cambodia and the UAE with the establishment of Uptrend International Sdn Bhd.

After a few years in-house, Yan joined a local and established PR agency before embarking on her exhilarating journey with another agency where she helped clients to create the awareness on their companies and brands by leveraging on the conventional Public Relations as well as Strategic communications and achieved the ROI and PR values targeted.

Yan’s forte would be strategic PR publicity. Yan has experience in servicing clients from all walks of industries such as FMCG, F&B, Telecommunications, Publication, Healthcare, Education, Retail, Finance and personalities, amongst others, in developing successful campaigns and effective publicity solutions for them.

A firm believer in women empowerment, Yan continues her effort in accelerating women advancement by contributing her time and skills in women NGOs such as Women Entrepreneur Network Association (WENA), Girls in Tech Malaysia & Great Women Malaysia. Through these platforms, she helps organize networking events such as Global Mentoring Walk, Women Founders Night, WoW Conference, Winning Women Luncheon where she brings together and connects with strong, empowered women (striving to make tangible changes for the benefit of women and wider communities) to expand their knowledge on the latest industry knowledge, research, lifestyles, business strategies and practices through executive dialogues.

Using iOli Dialogue as a platform, Yan has held discussions with educators and teachers to discuss gender diversity as well as gone to schools to hold workshops and open forums where she gets students involved as panelists. 

Today, Yan is the CEO of iOli Communications Sdn Bhd (PR agency) and iOli Malaysia Sdn Bhd (nursing-friendly corporate apparel).

Both organisations champion women empowerment by facilitating paths for women to come back into the workforce (employees are encouraged to work at their own convenience for as long as they are able to achieve the promised KPI). Since its establishment in 2015, iOli Communications has grown into a medium-sized agency and carries a nationwide network of clientele list.


Yan is a mother first than a Public Relations practitioner, passionate entrepreneur, writer, speaker & women empowerment advocate.